Creative patterns and their relationships with the functional performance of brand design in light of the vocabulary of sustainable development

Mahmoud Ali Hassan, Salwa

doi:10.21608/ijarpsd.2021.236791

Creative patterns and their relationships with the functional performance of brand design in light of the vocabulary of sustainable development

Document Type : Original Article

Author

Salwa Mahmoud Ali Hassan

Professor of Design - Advertising Department, Faculty of Applied Arts - Helwan University

10.21608/ijarpsd.2021.236791

Abstract

Man is still in his relentless pursuit to develop all the things
around him according to his human standards, in a pattern that
insists on completeness, and facts that remain intractable to obey,
depending on his disagreement, whether by discovering new
theories and materials, or reformulating old forms in proportion to
modern visual memory . And the nature of the relationship that
binds him with those things was a functional, utilitarian,
deliberative, and use relationship, and it was necessary for a
person to put all of that under the umbrella of that bewitching
magic that we call the creative pattern, making its realization a
necessity with the job. As a result of the design dialogue with
knowledge, new intellectual principles and theoretical standards
were formed, through which the human being was able to obtain a
huge abundance of the productive process at the level of industry
and creativity, that is, abundance replaced scarcity, which made
creativity and employment spread among individuals in an
unprecedented way, so art was to abandon That sacred aura that
they lived for ages, and he became to perform another function in
addition to his job.

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